As we navigate a somewhat turgid and testing time, I am driven by the desire to help businesses get things moving in a sustainable way. This might mean a re-evaluation; it may mean a complete business pivot. In any case, I think we can all agree, there is a seismic change of thought in the world that requires both business owners, and their clients, to buy in. Changing behaviour on both sides will require dedication, creative thinking and a long-fix vision. I approach my work from a humanistic perspective. It comes naturally to me to think from another’s point of view - and this - along with my technical skill as a writer, is what will serve you. I look forward to working with you, as we all head in the direction of what I hope will be a more sustainable, equitable future.
This week, on the recommendation of brilliant entrepreneurial coach Arlene Rolph, I'm going to get stuck into How They Started In Tough Times by David Lester and see what pearls of wisdom I can pluck out for my clients (and myself!)